General News | 30 April 2025 14:37 CET

‎"If Your Sound No Longer Resonates With You Fans, You Should Go Into Business" - Tolanibaj Urges Afrobeats Stars

By Oluwarantimi Oludase ‎

Popular reality star, Tolani Shobajo, better known as Tolanibaj, has urged Afrobeats stars to consider retirement if their music no longer resonates with their fans or audience.


‎Expressing her frustration, she wondered why Nigerian artistes don't know when to evolve or completely transition into business.


‎According to her, many of the Afrobeats stars whose music no longer sits well with their audience or fans should retire, and go into the business aspect of music.


‎Tolanibaj made this known in a viral video on TikTok. She said:

‎"Why is it that Nigerian artists don’t know when to evolve or completely transition into business?


‎“I feel like if your sound no longer resonates with your fans or your audience, [you should] go into business. If you have built an amazing legacy, why do you constantly allow the disrespect of being compared to the new generational artists? What’s wrong with becoming a music executive where you shine light on the new generational artists and become a boss?


‎“Olamide and Don Jazzy are perfect examples of whom OG artists need to embody. Stop allowing yourself to be disrespected. There are a lot of artists on this table. Please, do better. There is no shame in retiring. Stop dropping nonsense music to water down your brand, especially if your catalogue in the past is A1. I would rather you not even drop music at all and become a lifestyle influencer."

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