Nigerian music executive Michael Collins Ajereh, popularly known as Don Jazzy, has revealed his problem with Gen Zs and artistes under his record label.

The MAVINS boss, while speaking in an episode of Who’s In The House podcast, noted how his artistes are reluctant to flood their musical contents on their social media pages.

He wondered the reason behind such act, lamenting how many of them are focused on the aesthetics of their page, rather than posting or promoting themselves.

He said:
“I fight with my artists all the time because of their reluctance to post their muscat contents on their social media pages. I’m also fighting with my niece, who is into entertainment, for the same issue.

“I don’t know who told GenZ that it is not okay to post your work excessive on social media. They want to keep a clean page and don’t want to post or promote themselves. Especially Ayra Starr, who will tell me it’s imposter syndrome."