General News | 11 June 2025 12:12 CET

"Only Those Who Have Passion For Music Business Should Sign Artistes" - Simi Tells Colleagues

By Oluwarantimi Oludase 

‎Popular Nigerian singer, Simisola Kosoko, best known as Simi, has given her take on established artistes signing fast-rising singers.


‎The 'Duduke' crooner revealed that she can sign an artiste, but it's unfair for àn artiste to sign another artiste as a milestone.


‎She explained that it is important for only those who have the passion for the music business to go ahead to sign fast-rising artistes, as the passion would be a catalyst for the growth of the signed artiste.


‎The wife of singer Adekunle Gold made this known in a recent interview with media personality, VJ Adams, she said:

‎"I can sign an artist but I think that it’s not fair when an artist signs another artist just as a milestone. Because for that artist, it’s just a passion project for them and not necessarily to accomplish a goal. But then, that’s their life.


‎“I think the only people that should sign artists are people who really have passion for music business.


‎“So that whether or not the artist is thriving at the moment, they will still believe in the artist. Whether or not the song that you thought would blow did not blow, are you willing to keep going?


‎Are you willing to last on it? Because that’s actually somebody’s life. That’s their dream. And that was the way that I saw myself when I was getting signed like, ‘How do you see me? Am I just a box you are ticketing or is it as important to you as it is to me?’

‎“That’s why I said I could [sign another artist] but I don’t know if I have that passion, if I have that drive to see someone through, if I have the constant energy. Because it takes a lot.”

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