Global textile giant, Vlisco, has launched celebrations to mark its 170^th anniversary, with the unveiling of Ghanaian TV icon, Anita Erskine, as the face of the campaign amongst an audience of Ghana's fashion elite.

Famous for its bold and beautiful designs, the launch was rolled out in an equally striking manner with performance by Afro Jazz singer Adoma, and fashion show by Samson Creations, VH Mode, Royal Dennis, Sarah Richards and Stylista.

The launch marks the beginning of a three-month campaign that will commemorate 170 years of Vlisco being an authentic part of African culture.

As part of the anniversary campaign, Vlisco will be running a series of special promotional events, competitions and exhibitions for the rest of the year as well as honouring African women, as they have played an indispensable role in their success of the brand.

Speaking at the launch ceremony, Managing Director of Vlisco, Erik Van Der Staaij, said, “We would like to pay tribute to our trade partners who have always been with us on this journey all these years. To our designers, tailors and seamstresses, we are grateful for your creativity in turning Vlisco fabrics into elegant and stylish fashion. We could not have come this far without you.”

As part of the celebration, Vlisco has asked seven women from six different countries in Central and West Africa to be the faces of the 170 years campaign.

This includes the world famous, Grammy-winning African singer, Angelique Kidjo.

With their inspiring stories, Vlisco is celebrating the pride, perseverance and strength of African women who share their passion for Vlisco and their commitment to society.

The face of Ghana's Vlisco 170^th anniversary, Anita Erskine, said, “Anyone that knows me knows how much I love the Vlisco brand. Wearing Vlisco allows me to stand out with pride, enabling me to celebrate my love for Africa. Vlisco has always held a special place in my heart and I could not be more honoured to be chosen as the face of their anniversary campaign.”

As part of her role as the face of the 170^th anniversary campaign, Anita will be featured across various media in a special documercial, vibrant new billboards and across other outlets, showcasing her drive, passion, style and engagement in society.

The 2016 Vlisco Ambassador, Regina Honu, was also in attendance, sharing Anita's excitement; she praised Vlisco's ability to break boundaries in design and style.

By Jamila Akweley Okertchiri