Earlier in the week, Veteran actress, producer, philanthropist, director and Mother Clarion Chukwurah announced the launch of her clothing label, Clarion Chukwurah Clothing (C3).

The actress turned designer, Clarion Chukwurah, who has appeared in a slew of Nigerian stage productions, home videos and films such as Oduduwa, True Confession, Owo l'agba (Money Power), Glamour Girls2, Ogidan and so many more,

Ms Chukwurah's hopes to launch a high street label became a reality with the onset of her short break from the acting profession to implement the two year dream of owning a clothing label. Now with the break, Clarion Chukwurah has committed herself to experimenting with her strong, lifelong passion for fashion, design and style while taking the necessary steps to launch a high end style with the affordability of casual street fashion. The first items of business include the creation of the JUBILEE collection, along with appropriate branding for Clarion Chukwurah Clothing.

As a designer, Clarion Chukwurah says she strives to redefine work and casual day clothes that suits our humid weather with unique, stand out pieces that reflects a sense of effortless elegance and glamour but most importantly, reverberates the Spirit of the Nigerian. A style icon herself, Clarion Chukwurah primarily enjoys designing dress-shirts, t-shirts and pants with a penchant for feminine prints and details, but because her fan base also extends to the men folk, Clarion Chukwurah Clothing will be catering to the men as well with denim pieces, trendy t-shirts and shirts.

Clarion Chukwurah Clothing (C3) will begin sales in select stores like Try Me boutique with branches on Toyin Street and Alade market. Occasions & Events will also stock the designs at their Silverbird Galleria, Silverbird Entertainment Centre and E-Centre branches in Lagos, Abuja and Sabo, Yaba and eventually, spread across the nation.