Popular Nigerian singer, Abiola Ahmed Akinbiyi, better known as Bella Shmurda, has bemoaned the high cost of music promotion.

The singer, while speaking in a recent interview with Naija FM Lagos, revealed how a huge budget is involved when it involves the creation of an album.

According to him, the cost of promoting songs off the album is a lot, citing how the least amount an artiste can spend on a music video is N20 Million.

He said:
“To release an album, you need a huge budget, unlike singles. Because for albums, you’re promoting 10 to 14 songs all at once. It’s a lot.

“Promoting songs on the radio, shooting videos for five, six songs, is a lot. These days, the least you can spend on a music video is N20 million. So, how many artists can afford to shoot five videos?”