Music News | 2 June 2025 12:56 CET

Davido Explains Why He Is Africa’s Most-Followed Artiste On Social Media

By Oluwarantimi Oludase

‎Afrobeats star David Adeleke, popularly known as Davido, has revealed why he is Africa’s most-followed artiste on social media.


‎The ‘Feel’ crooner attributed his massive social media following to his open and relatable attitude toward fans.


‎According to him, many Nigerian and African artistes are hesitant to express their true selves, often opting for polished photos and videos, unlike him, who shares various aspects of his life with the public.


‎Speaking in a recent conversation with BET Talks, Davido said:

‎“I’m the most-followed African artist across social media because I’m free with my fans. In the beginning of my career, I was very open. I used to do vlogs, showing people my life. A lot of Nigerian and African artists are always scared to show their real selves.


‎“I think living in America helped me a lot, too. Because my mind is kind of open a little bit. I’m not saying my people are ignorant. But let’s see them [other artists] taking pictures in shorts and slippers while chilling in their homes. Some artists won’t do that. They would want to change to something befitting. But I still see myself as a regular person. I take pictures in shorts and slippers. And when it’s time to turn up, trust me, I turn up.


‎“When I moved back to Nigeria, some celebrities over-think and overdo. I was like, no, just be chill. Just go with the flow. I feel like that’s how it should be.”

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