After weeks of anticipation, American singer and rapper T-Pain has arrived in Lagos, the entertainment capital of Africa, where he will host the Heineken ‘Live Your Music’ party this Saturday, October 29, 2016 at the Federal Palace Hotel in Lagos.

T-Pain was announced as the host of the first ever Heineken ‘Live Your Music’ party in Nigeria by Sampson Oloche, Portfolio Manager, International Premium Brands, Nigerian Breweries Plc., at a press cocktail for the 2016 Heineken Lagos Fashion and Design Week held at the Heineken House.

The Heineken ‘Live Your Music’ party is the official after party for the Heineken Lagos Fashion and Design Week (HLFDW) which is billed to start from Wednesday, 26 October to Saturday, 29 October.

Heineken, a leader in innovative music experiences as well as technology and fashion, will also thrill music lovers with the fun and interactive music ‘Takeover’ – wherein people get to choose and dance to their own music playlist.

“The Heineken Live Your Music party is a party that is bound to leave its mark in the memory of music lovers,” says Ngozi Nkwoji, Senior Brand Manager, Heineken. She pointed out that the Live Your Music party is tailored to give passionate music lovers an opportunity to enjoy various music genres and also take control of their music.

“This is a musical experience that is unprecedented within Nigeria, it will stand as a testament that Heineken is a forward looking brand with a track record of creating innovative life experiences for her consumers. Heineken Live Your Music party will create a wonderful opportunity for music lovers to not only listen and dance to music but also live the music alongside other music lovers.”

About Heineken®
The Heineken® brand, that bears the founder’s family name - Heineken - is available in almost every country across the globe and is the world’s most valuable international premium beer brand.

To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken .

Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all activities. 'Enjoy Heineken® Responsibly (EHR),' our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.

HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.

About Red Media Africa
Red Media Africa ( www.redmediaafrica.com ) is the PR & Empowerment Marketing division under the parent brand, RED.. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent's largest portfolio of youth media brands.

Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin' Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.‎