The prime mover and head honcho of Magic Lens Pictures, Charles Awurum has said that if the third high-rated movie industry in the world, Nollywood is not been rescued soon, that it will head to the rock.

Awurum made this disclosure at this year's bi-annual award and talent hunt ceremony of Magic Lens Pictures Academy, which held last Saturday at the Nigeria Union of Journalists Press Center, Enugu State.

He stated that the only solution left for the industry is except the stakeholders and practitioners of the movie producing industry in Africa could reason together and find a long lasting solution that will revive it, and also sustain it for future growth.

The Nollywood actor and comedian, Charles Awurum disclosed that soon, his production company would be embarking on projects that will assist in the rebuilding of the fallen standards of the entertainment industry in Nigeria, “as to make our movies acceptable both locally and internationally,” adding that there is no doubt that the industry the people cherish so much will soon head to the rock by 2015.

“We need your advice, encouragement and assistance to enable us move forward. Nollywood is our collective business, and so, let us collectively support and build it up. Your assistance will go a long way in making a difference. Already, we are engaged towards establishing a School of Arts that will be aimed at helping the young people to hone their skills through courses and programmes, as to abreast with the current development in the movie industry,” he urged.

To achieve his company's vision, Awurum stated that his production firm has the capacity to actualize any dream that surrounds the Nigeria entertainment industry, adding that Magic Lens Pictures as an active player in Nollywood had earlier avowed itself with commitment to deepen the industry through capacity building and creation of opportunities for up and coming artistes.

Continuing, the screen comedian stressed that with regards to deepening the character of Nollywood that Magic Lens Pictures had over the years proved its stand by producing high quality movies, which showcases the country's cultural heritage and style in the very finest details.

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