Nigerian rapper Tochukwu Ojogwu, professionally known as OdumoduBlvck, has disclosed the reason behind the trend of age reduction among artistes.

The 'Declan Rice' crooner, while speaking in a recent livestream with streamer Enzo, alluded the increase in age reduction, as due to record labels and partnership deals.

According to him, a lot of record labels and deals are mindful of age, hence the trend among his colleagues.

He said:
“I am 32 and I don’t bother myself for getting things right at this age. A lot of artists reduce their age because of record labels and partnership deals. You know a lot of investors in the music industry wouldn’t want to invest in older artists."