General News | 6 June 2025 15:04 CET

"Making Music Is Easier For The New Crop Of Musicians Than In My Time" - Timaya 

By Oluwarantimi Oludase 

‎Nigerian singer and songwriter, Inetimi Alfred Odon, popularly known as Timaya, has stated that it is easier to make music now than during the 2000s to 2010s, when he and his colleagues then were making waves.


‎The 'I Can't Kill Myself' crooner, revealed that during the early stages of his career, "It’s only one person that has all the control."


‎Furthemore, he cited an instance of how he and Flavour wanted to record a song 'Odeshi' and they were forced to pay money to Premier Music, a company that held the catalogue at the time.


‎He however, noted that it is different for the new crop of artistes, as they can easily gain fame through Tiktok or social media platforms.


‎Timaya made this known during a recent episode of the Afrobeats Intelligence podcast, hosted by Joey Akan. He said:

‎“Making music is easier for the new crop of musicians than in my time. Ahn ahn, before how do you want to blow? It’s only one person that has all the control.


‎This ‘Odeshi’ song that I did with Flavour, we got to realised that it was Premier Music that has the catalogue. We wanted to do ‘Can I have A Dance?’, who did we contact? Premier. We paid again.

‎“But right now, your father or your mother can just buy you studio equipments, you do one bad song. You can even just register yourself. One TikTok song and you are made. All you need is data.


‎“Back then, we want get… Before dem go play your song sef for radio station enh! Ahhh! It was difficult. Now you are uploading a song. It’s very very fast to blow now. You can just be in your house and be shouting. I also like it. But because I didn’t start like that, it’s difficult for me. It’s stressful posting. Sometimes, I think I don’t have to. But it’s the business, I got to."

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