Blogs are social media phenomena, which evolved together with the Web 2.0 and a quick Google search reveals that the blog industry would keep buzzing with interest and innovation for decades to come. And while the current blogosphere seems saturated, few blogs stand out with superior influence across different countries.

When it comes to Music and Entertainment in Nigeria’s blogosphere, Azeez Makinde’s Naijaloaded has stood the test of time as one names to be reckoned with.

Beyond sitting atop Alexa rank as one of the top ten most visited websites in the country, Naijaloaded has mastered the art of curating viral content to the taste of their cult followers and users.

Makinde recently had an exclusive interview with Isaac Oladipupo, publisher of TopNaija.ng and the result was highly insightful. He revealed the secret power of Naijaloaded, the platform’s structure, and his money habits among other things. Enjoy and share your thoughts below!

Part One

Part Two

Part Three