... is the concept behind Innocente Messy's much anticipated S/S17 collection.

Celebrating Africa and all her components, the collection takes a powerful stand of unity to remind the world that AFRICA IS NOT A COUNTRY ... it's a CONTINENT.

With a total number of 54 countries, over 3,000 tribes and 2,000 languages spoken, Africa has a multitude of cultures, traditions and many facets.

AFRICA IS NOT A COUNTRY explores this in a fun, bright and edgy ready to wear collection with a hint of sportswear, through a red and black sequin fabric giving the collection an alluring sparkle. Digitally designed and printed with 54 of Africa's flags plus the African Continent using a hand-woven appliqué technique, the collection features the continent's most powerful and unifying image beautifully placed on each piece.

Take a look inside and explore why AFRICA IS NOT A COUNTRY.