A while ago, the floating of a shoe line called 'Gbemisoke' by popular Nigerian OAP, Gbemi Olateru-Olagbegi, was announced.

However, she has explained the reason behind her motive, explaining that the difficulty in getting her shoe size in Nigeria with the almost corresponding prize it is being sold abroad inspired her into the business.

According to her, “When I moved back to Nigeria, I faced the shoe issue again. I would go to boutiques and see shoes that were easily $30 in the U.S (N4,000-N4,500 due to the dollar rate at that time) being sold here in Lagos for N20,000.

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“When I would travel for work or vacation, I took an extra suitcase for shoes. Yes! An extra suitcase. And I would hit the mall to look for all the colors available in my size and buy. In 2012, I started buying and selling shoes for women with big feet like me. I sold those through Twitter, BBM and Facebook mostly.

“I knew that I would one day start my own shoe line but I had no idea how to start. For two years, I did a lot of research, travelled a lot, spoke to lots of women and I'm happy to say 'Gbémisókè' was born! There are a lot more styles and colors coming! Not just these two colors! Please bear with us. Everyone has a sister or a friend who has big feet. Please introduce her to Gbémisókè.”

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