Getting celebrities to endorse a brand as an ambassador is a strategy deployed by companies to sell their products. This is achieved by utilising the huge fan base some public figures, especially entertainers, command. This medium is used to get products to a wide range of people in the society.

In Nigeria, several companies have signed different celebs to sell their brands to the people as ambassadors, which have yielded meaningful results.

Information reaching us indicates that Five Star Music act, KCee, has penned a deal with a liquor company to be their brand ambassador.

As you read this piece, the 'Limpopo' crooner is now the brand ambassador for 'Magnum.'

The singer will be used for advertorials of the drink to promote and sell the brand.

KCee has risen to the top in his music career after leaving the defunct KC Presh music group, who won the debut edition of Star Quest music competition.