After the racist shop assistant in Zurich refused to show Oprah Winfrey a handbag worth $40, 000, because she felt Oprah cannot afford it, the entire country of Switzerland is begging for Oprah's forgiveness. The incident occurred last month, when Oprah was in Zurich to attend Tina Turner's wedding, she walked into the upscale Trois Pomme boutique where she noticed a $40,000 handbag.

Oprah asked to see it, the shop assistant refused insisting it was out of O's price range.

Oprah described the exchange to "Entertainment Tonight":

"One more time, I tried. I said, 'But I really do just want to see that one,' and the shopkeeper said, 'Oh, I don't want to hurt your feelings,' and I said, 'Okay, thank you so much. You're probably right, I can't afford it.' And I walked out of the store."

Now, Switzerland's national tourism board has issued an apology on behalf of the country saying, "We are very sorry for what happened to her.

The board also begged for Oprah's forgiveness on Twitter, saying the shop assistant "acted terribly wrong."

Oprah reportedly made $77 million dollars last year ... so, suck on that racist shop assistant.

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