Popular Nigerian rapper and singer Olamide, has advised artistes on the importance of prioritizing authenticity at all times.

The YBNL record label boss dropped this important advice while speaking in a recent interview with BBC Radio 1Xtra, Olamide noted that artistes need to identify their audience, and once they do that, the rest of the world will catch up eventually.

Citing himself as an example, he shared that he didn't bother about international validation, and he's comfortable as a Nigerian and a proud Yoruba boy.

He also added that artistes need to stay true to themselves.

He said:
"You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually. So, I have to stay true to myself and no matter where it is, what it is, I mean, in this world, I have to stay true to myself.

“I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-Factor and all that, and I’m proud about it. You just have to stay true to yourself."