‎The manager of Afrobeats star Davido, Asa Asika, has called on Afrobeats artistes to prioritize collaboration to increase the genre's global acceptance.

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‎The long-term manager of the DMW boss made this known during a recent appearance on the Afropolitan podcast, where he claimed that the Afrobeats genre would have gained more global recognition if Davido, Wizkid, and other artistes were collaborating.

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‎He cited how Latin music global recognition was due to collaborations among the likes of J Balvin, Nicky Jam, Bad Bunny, and other singers.

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‎He said:
‎“Afrobeat would have been bigger if Davido, Wizkid and the likes of others were collaborating. I might be wrong but the probability of Afrobeat being more successful and bigger is a thing. Our genre ticket values at international shows will be stronger.”

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