Global sports brand PUMA and Afrobeats icon Davido have collaborated to launch a Sportstyle collection, delivering a powerful message of support to others. The collection, featuring a tracksuit, t-shirts, shorts, and hats, is inspired by Nigerian culture, with a vivid blend of colours and patterns.

Davido prioritized the comfort and elegance of each item, which can be worn on various occasions. The collection bears the slogan “We rise by lifting others,” inspired by Davido's father's charitable work, engraved on each item.

The collection aims to inspire people while reflecting Nigeria's and Africa's growing influence on style, art, and music. Davido's new album, TIMELESS, also continues to challenge fashion trends and appeals to a wider audience while providing for his core fans.