It was a beautiful day in the city of Lagos on the 20th of February 2021 at the Sheraton Lagos Hotel, Ikeja- the venue for the press conference for the unveiling of the Blueview Concept's maiden show: Miss Magnificent.

According to Sandra EKPO, the public relations officer at Blueview Concepts, Miss Magnificent is a pageantry platform created for talented, beautiful and confident females who have what it takes to represent THE BLUEVIEW CONCEPT in providing support to the less privilege, youth empowerment and fighting the good fight of youth development in Nigeria and Africa as a whole.

Also according to Olumuyiwa Johnson, the assistant head of brand at Blueview Concept, the objective of the miss magnificent platform is focused on giving opportunities to the youths to showcase beauty, talent and class. This platform will be centered on 2 project deployment for both local and international platforms. Blue View Concepts will be working with 4 deployment topology which are; brand, style, audience and strategy.