American singer and rapper, T-Pain, has been announced as the host of Heineken’s Live Your Music party by Nigerian Breweries, brewers of premium beer brand, Heineken.

The Heineken Live Your Music party is a celebration of music, tailored to give music lovers a passionate music experience and an avenue to not just listen to the music but also live their music.

This announcement was made by Sampson Oloche, Portfolio Manager, International Premium Brands, Nigerian Breweries Plc., at the press cocktail for the 2016 Heineken Lagos Fashion and Design Week held at the Heineken House on Tuesday, 11 October.

“We’re happy to sponsor this year’s Heineken LFDW themed ‘Connecting the dots’, to reaffirm our commitment to the growth and expansion of Nigeria’s fashion industry,” said Oloche. “We’re putting together a fantastic after party for Heineken LFDW to be hosted by T-Pain. The Live Your Music party will create an excellent music experience that is in line with Heineken’s global reputation as a premium beer brand.”

Guests will experience brilliant fusion of lights, fashion and music at the Heineken Live Your Music party featuring popular Nigerian DJs and the interactive music Takeover session, where guests get to choose their own playlists.

The Heineken Live Your Music party will take place on the closing night of Heineken LFDW 2016, Saturday, 29 October.

About Heineken®
The Heineken® brand, that bears the founder’s family name - Heineken - is available in almost every country across the globe and is the world’s most valuable international premium beer brand.

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Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all activities. 'Enjoy Heineken® Responsibly (EHR),' our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.

HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.

About Red Media Africa
Red Media Africa ( http://www.redmediaafrica.com ) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries.

It has 6 major practice areas: Corporate Practice, Technology Practice, SME practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent's largest portfolio of youth media brands.

Its Content Division holds brands across TV, radio, online and events including Y! Magazine, YNaija.com, Rubbin' Minds, #YTech100 and The RED Summit.

It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.