Nigerian singer, Davido's OBO is gradually turning to a brand he will like to be associated with as the singer is trying everything possible to maintain it.

Aside hyping it in his music, the singer also has the slang encrusted as part of his jewelry collections. But recently, the singer took many by surprise when he spent a huge amount of money to make a similar chain with the OBO brand designed for his baby.

Davido has bought a gold chain for his little princess and to make sure everyone knows she is proud of his little girl, a gold 'O.B.O' pendant was attached with the piece of jewelry.