The name Emeka Okonkwo may not sound familiar or ring a bell, but the mention of E-Money would surly get a nod from Nigerian music lovers.

He is the boss of Five Star Music, which has great acts like Harrysong and KCee, who is the younger brother of Emeka.

In a recent interview, the Anambra State-born entrepreneur revealed what he believes makes the label special.

"We are more like family and not business partners. We do things in a unique way and always look out for each other. The inspiration is that whatever we do will be classy and of international standard.

“From the onset, even before we had our breakthrough, I had already developed a predilection for luxury and flamboyant living.”

He further spoke on his style and favourite designers.

"I do not like to patronise foreign designers so I prefer traditional attires, jeans and jackets. I prefer to customise my outfits and I love hats. I love to look simple and nice. I exercise and keep fit," Emeka said.