Hard work, some say, begets success, which is why the self-acclaimed 'Alaga Ibile' Remilekun Safaru aka Reminisce is becoming more successful by the day.

Some months ago, the rapper was unveiled as a brand ambassador for Samsung and just few days into 2015, Reminisce has signed a deal with popular herbal drink, Orijin, as its brand ambassador.

The deal, we learnt, is mouth-watering.

Orijin is manufactured by Guinness Nigeria.

The elated singer mocked those who have criticised indigenous rap music, stressing that no matter what people say about him, he will continue to appreciate his culture.

According to him, “They say I be local rapper, but you know I am the Orijinal of Orijinals. I appreciate my culture, understand my roots and create my own Orijinal beat. Proud to be Alaga of Orijin, a brand that celebrates Orijinality.”