Veteran comedian, Ali Baba has decided to educate people on the rudiments of comedy, which he describes as a global business venture that needs proper accountability and branding.

According to him, comedy has become a widely accepted business which also needs the rule of business in other to sustain the craft.

Ali Baba described comedy as being a product that is served to clients who are waiting to consume it base on the quality behind it.

“When it comes to the business of comedy, it's not a funny business anymore. Globally accepted rules of business apply, on all levels, because comedy is now a product, delivered as a service to clients who want to add value to their events. Your value propositions therefore cannot be a joke. If it were, you won't command the kind of money client pay,” he noted.

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