The Federal Government has approved the nominations of Emeka Ike (Nollywood actor), Ice Prince (rapper) and Victor Moses (footballer) as ambassadors of Rhythm N' Play initiative of the Ministry of Sports.

The Minister of Sports, Bolaji Abdulahi, in 2012, constituted a committee called the Nigeria Academicals Sorts Committee (NASCOM) aimed at enhancing mass youth participation in sporting activities in Nigeria.

The trio were unveiled as the ambassadors of the initiative at an event held on Wednesday, which had President Goodluck Jonathan in attendance. The event, held at the Velodrome of the Abuja National Stadium, also had top sports stakeholders in attendance.