That Sound Factory, the recording label that produced Nollywood star actress, Omotola Jalade-Ekeinde's musical album entitled Gba, has gone under, is no more news. The gist about town now is that the recording label went bankrupt due to the poor sales of the screen diva's album. City Players gathered that Sound Factory had invested so much on the deal and due to the poor performance of the album in the market, it could not break even.