Soundcity Introduces New VJs, Promises To Stay Ahead
It was another first for Nigeria’s foremost lifeclass, music and entertainment channel, Soundcity, on Sunday, June 1, as the channel’s new, already talk-of-the-town Video Jockeys were finally presented to the media, celebrities, captains of industry and the general public.
At an exquisite ceremony held inside the premium quality Jade Palace on Adeola Odeku Street, at the gentry neighbourhood of Victoria Island, the latest, and perhaps the trendiest set of Nigeria’s entertainment celebrities was presented, and the class includes Yeancah (real names Yinka Dosunmu); Titi (Titilayo Oyebola Adelango); S Dot (Oluwarotimi Adebayo Salu); Pearl (Pearl Hart); Illrymz (Bola Olowu); Olamide (Olamide Oshoffa); Onyi (Onyinye Igwe); and of course, Denrele (Olufemi Adeyemi Edun).
The event hosted by super on-air-personality Freeze, was also attended by no less personalities as Mr. Kola Oyeyemi, General Manager, MTN Customer Marketing; Mr. Schneider from Etisalat; Messrs Dare Olateju and Ohimai Atafo of Guinness Nigeria plc; Fela King from Celtel; Michelle Dede; Baba Dee; Goldie; Niyi Akinsiju of Fortune & Class magazine; and Mr. Loye Hamzat of News of the People magazine, amongst others.
Denrele Edun, appearing as the most popular, or maybe just the most enigmatic of the lot, thanked all guests for gracing the ceremony, and even informed that greater magic is to be expected from the Soundcity channel, especially with the new Ambassadors that just got on board.
Denrele, S Dot and Yeancah are already established figures on the fun channel Soundcity, having come in with the very first generation of Soundcity Ambassadors, and now, they have been joined in the exciting television experience by five more none-the-less talented channel ambassadors in order for the channel to keep fulfilling its reputation of adding value to life with the power of music.
It would be recalled that earlier in the year, Soundcity embarked on an intensive and extensive search for additional VJs to help propagate its vision of quality, music-powered entertainment and video jockeying. Over five thousand wannabes, craving careers in TV broadcasting, responded. They were screened to 120, and later pruned to the ten that qualified to stay in the Soundcity VJ House at the Lekki Heights Hotel, where for ten days under live camera, they faced a rigorous induction that is the hallmark of Soundcity Channel Ambassadors. Five of them were eventually dropped to make way for those Revealed on Sunday.
According to Michele Dede, compere par excellence, and member of the three-man Screening Committee that selected the new Ambassadors, “selecting five people from five thousand surely wasn’t a stroll in the Park; and by the reaction of everyone present here today, I believe we have been vindicated”. Other members of the Committee were Kelvin Luciano, the debonair Chief Executive of QuestionMark Entertainment, and Mr. Jacob Akinyemi Johnson of Silverbird TV.
Miss Shileola Obisesan, Senior Brand Manager of the Consolidated Media Associates, promised that a 13-day transmission on the Soundcity channel, of every single moment of the entire selection process is expected soon; right from the auditions to the screening and the final selection of the five newest TV sensations to join our beloved, fetching Rotimi Salu (S DOT), magnificent Denerele Edun and charming Yeancah Dosunmu”.